Amika Soulfood vs. The Kure

December 11, 2020

So many hair masks, which one to choose? We compared the 2 best seller hair masks from amika: Soulfood and The Kure. We will break down the differences between the two to help you choose the one that suits you best. (Before we begin, know that both masks are suitable for every hair type).


Damaged hair? Over-processed ends? If your hair needs intense repair and resuscitated strands, then this hair mask is your saviour! Use it once a week to maintain and vitalize your hair. The Kure is full of vitamins, minerals and five principle fatty acids, and it helps damaged hair look revitalized, smoothed, and softened. You can tell just by playing with the product in your hands that the texture is much thicker and richer than the amika Soulfood Mask. Even the colour is slightly darker/more yellow.

key benefits of this mask

1. Improves manageability and shine

2. Reinforces and strengthens hair

3. Revitalizes, restores and softens damaged tresses.

When I used this mask in my hair, I could tell that it was thicker than the Soulfood Mask. They both smell incredibly yummy, like all amika products. Both masks will leave your hair looking shiny and soft to the touch. I leave it on for about 5-10 minutes maximum then wash it out.


The lighter one of the hair masks, Soulfood is for those in need of hydrating their hair. It won’t repair your hair strands but rather give it a boost of hydration

key benefits of this mask

1. Deeply conditions and hydrates

2. Restores damaged hair

3. Improves softness, shine and elasticity

When I used this mask in my hair, it felt so nice and soft, not as thick as The Kure. I can see myself using this one more often than The Kure Mask. My hair looked really healthy once dry and I didn’t need to use as many products afterwards to style them. Also note that when you are doing one of these hair masks, you do not need to use a conditioner afterwards because they deeply hydrate and soothe your hair.

These products are certified vegan and formulated without artificial colours, parabens, sulfates and phthalates. amika also uses Sea Buckthorn Berry (also known as Obliphica) and includes it in all their haircare and styling products. It contains over 190 biologically active compounds, including vitamin C, vitamin A, and vitamin E. It also has high concentrations of the rare Omega, making up 40 percent of the berry. Typically, only found in fish oil, Omega-7 keeps free radicals at bay and promotes the production of collagen, a key building block for skin, hair, and nails.

If you’re looking to take care of your hair this winter, we highly recommend these two hair masks.

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